Video Samples
Facebook Live Videos
Overview
The below Facebook Live videos were produced to make announcements and to inspire followers with beautiful home décor.
Objective
Drive engagement among Facebook followers.
Results
Average of 5K total viewers per video.
Accumulate on average of 700 minutes total viewing time per video.
Weigh & Win
Overview
This video was used internally as well on social media to educate staff members and the public about Weigh & Win, a program developed to help Colorado residents achieve and maintain their weight loss goals.
Objective
Drive awareness of the Weigh and Win program.
Results
Used internally to educate staff members.
Shared on Facebook, YouTube, Linked and Twitter.
Accumulated over 5K+ views across social channels.
Driving Traffic Assignment: YouTube Videos
Overview
I created a YouTube channel for a Digital Marketing class I took at the University of Colorado at Boulder. I used several digital marketing tactics to drive traffic to my channel and increase overall viewership.
Strategy
- Create engaging, humorous videos to encourage social sharing.
- Leverage social sharing on Facebook and Twitter to obtain views.
- Utilize AdWords and Youtube ad campaigns to drive traffic.
Results
- Succeeded in obtaining more than 10K unique views and 30 subscribers in less than 8 weeks.
