This campaign ran over the course of 3 weeks during the company’s Presidents’ Day event. The social media strategy included a paid Facebook and Instagram advertising component to drive offline and online sales.

Drive in-store and online purchase as well as increase brand awareness.

• Create engaging content that followers Facebook best practices.

• Drive in-store and online purchases by creating Facebook and Instagram ads that are optimized towards conversions and targeting high-value online customers by creating lookalike audiences from high-value web customers transaction data.

• Increase store-visits by creating Facebook and Instagram ads that use geo-targeting to give nearby consumers directions to the nearest store location.

• Increase brand awareness among local and non-local key markets throughout the United States by creating Facebook and Instagram campaigns that are optimized towards brand awareness, reach, and view views and targeting these ads based on interests, demographic, and behavioral data.