The client is a pet supply company that specializes in selling pet products online. The company was experiencing stagnant sales through its website and approached the team to increase its brand awareness, boost organic rankings, and digital sales.

The client engaged with the team to devise a novel strategy for social media and search engine optimization. To enhance the effectiveness of the paid media campaigns, the team created holiday and seasonal creative for Facebook, Instagram, and Google that resonated with the client's pet parent audiences and cut through digital clutter. These ads were classified into different campaign objectives, enabling the team to target customers at different stages in their purchasing journey and optimize campaign performance.

In terms of SEO, the team carried out site optimization by revamping the top navigation based on search volume for the various product categories. The category pages were redesigned to include customized content, thereby enhancing keyword density and improving page rankings.